The design solution would use recent photography, and have to work for all shoe categories.
The marketing focus funneled down from brand, product category, lifestyle and product as focus. Seen above is a Waterfront category as product feature, OOH is Brand/Trail positioned with lifestyle.
Multi Platform Assets
PRINT / RETAIL / DIGITAL / EMAIL / EVENTS
Tool Kit Delivery
Campaign graphics were provided for internal and external marketing use, with packaged assets for all categories, marketing focus, and media ready.
Concept + Direction
Developing unique display build that would showcase product story. The project would be reused through the year at trade shows and events.