The design solution would use recent photography, and have to work for all shoe categories.
Lifestyle and Product focus were also aspects that the designs needed to attend to. Graphic details were geared to solve for both features.
L- waterfront category with product focus
R- trail category with lifestyle focus
Multi Platform Assets
Campaign graphics were applied across platforms including advertising, retail graphics, website graphics, and email marketing.
Tool Kit Delivery
Campaign graphics were provided for internal and external marketing use, with packaged assets for all categories, marketing focus, and media ready.
Concept + Direction
Developing unique display build that would showcase product story. The project would be reused through the year at trade shows and events.