Czar Creative
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Keen Brand Campaign

I developed the brand campaign graphics for Keen's spring-summer 2017 season. Design systems worked across platforms for advertisements, retail displays, marketing and brand collateral.

Creative Explorations

Creative Explorations

The design solution would use recent photography, and have to work for all shoe categories.

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Marketing Focus

Marketing Focus

Lifestyle and Product focus were also aspects that the designs needed to attend to. Graphic details were geared to solve for both features.
L- waterfront category with product focus
R- trail category with lifestyle focus

Multi Platform Assets

Multi Platform Assets

Campaign graphics were applied across platforms including advertising, retail graphics, website graphics, and email marketing.

Tool Kit Delivery

Tool Kit Delivery

Campaign graphics were provided for internal and external marketing use, with packaged assets for all categories, marketing focus, and media ready.

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Concept + Direction

Concept + Direction

Developing unique display build that would showcase product story. The project would be reused through the year at trade shows and events.

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