I developed the design system for Keen's brand marketing of the spring-summer 2017 season. The design was to marry with the recently updated website design.
The assets were for general brand collateral developed to work across platforms, for all brand categories, and would work for specific products to brand lifestyle.
The campaign assets were provided as a brand toolkit for internal and external development.
Check out some more KEEN retail design on my blog.
Posters are concept designs for Sklz No Doubt campaign. These executions worked through different ways to visually represent the training and game performance. Also developing design and headline feel.
The full campaign materials strategy was using the right training tools and training content from Sklz, you can be confident for your performance moment. You have no doubt that you will win or succeed.
Working with a copy writer to develop the concept, a key art baseball ad and supporting materials were developed; as well as a brand ad and event sign.
Logo identities are somewhat the creme de la creme of graphic design; with so much to capture and convey in a small space, weighing in with heavy importance for the company.
Grand Teton National Park: Choosing direction of a simplistic, line landscape illustration style, I illustrated the famous Snake River Viewpoint. The simple style was quite difficult to accomplish on a busy landscape. The simple style also allowed for only a 2 color screen print.
Zion National Park: the client wanted a style rather than an obvious, over-used park illustrations. I was inspired by a retro throw-back style. The scene featured is known as the Three Sentinels. Through the process, the client finally chose a design that was not my top choice. My favorite design is seen as the first design for this series, second is clients choice that was produced for the race.
Printing: 3 color print, with white base cover that was used to callout the runners in the scene.
Yellowstone National Park: the client wanted to promote the parks other lesser known landmarks, instead of well know Old Faithful. They requested the Prismatic Spring. With so many colors in this landmark, I illustrated it without concern for printing output. By using watercolor vector brushes and transparent paint splatters, I effectively represented the spring.
Printing: 4 color seperation with green, blue, yellow and red with white base
ROCKY MOUNTAIN NATIONAL PARK: Client had several requests for inclusion in this design- mountains, lake and wildlife. With so much in request, inspiration came from current hand drawn type and paper craft illustrations, with a special hint of halftone.
Printing: 4 color with white base
DOG MOMMA SHIRTS: An early project at my home decor job, mostly intended as a skills test. The direction was to elevate, and appeal to a middle aged mom.
The direction for this product was minimal, the design update should be:
Various design projects completed for Adidas | Taylormade Golf, including apparel hang tags, package design, and retail signage.
A small sample of branding collateral needed for SKLZ. My part was pre-planning package needs while in product development stage, to have all assets ready for package design. This included story board layout for package and direct photo needs. With non-box packages or unique packaging, provide engineering guidelines for special package needs, often when with product showing or odd shaped product.
I also built a style guide for refreshed brand packaging and product art.
With direction from the Art Director, I would build out advertising needs in various formats. See those elements on this blog post.
Brand standards often dictated simple product art. With products that included instructional or interactive graphics, I would work with the product lead to design graphics that would supported its use.
Design executions for special events and marketing.
Wedding invitation designed as a mix of old hollywood and music posters. The invitation card held a fold out as the announcement poster, a movie ticket inspired admission pass, and a photo strip. A logo of the wedding date was an element carried throughout pieces. Printed on ivory paper, with metallic ivory pocket card case.