I developed the design system for Keen's brand marketing of the spring-summer 2017 season. The design was to marry with the recently updated website design.
The assets were for general brand collateral developed to work across platforms, for all brand categories, and would work for specific products to brand lifestyle.
The campaign assets were provided as a brand toolkit for internal and external development.
Check out some more KEEN retail design on my blog.
Development designs for Sklz new No Doubt campaign. These executions worked through different ways to visually represent the training and game performance. Also developing design and headline feel.
Seasonal window display for New York shoe store. The graphics needed to allow pedestrians visibility into the store. Using transparent cling with white vinyl graphics, delivered a connecting product headline and brand message.
Campaign materials for sport training equipment company SKLZ. Campaign follows the idea that using the right training tools and training content from Sklz, you can be confident for your performance moment. You have no doubt that you will win or succeed.
Working with a copy writer to develop the concept, a leading baseball ad and supporting materials were developed; as well as a brand ad and event sign.
Brand graphics for specialty retail store in Southern California. With custom photos for the paddle and water sports consumer, I developed the imagery and campaign story to deliver the brand message strategically from attract, engage and convert visual levels. Graphics were also translated into story for their website,
A small sample of branded package design. My part was pre-planning package needs while in product development stage, to have all assets ready for package design. This included story board layout for package and direct photo needs. With non-box packages or unique packaging, provide engineering guidelines for special package needs, often when with product showing or odd shaped product.
I also built a style guide for refreshed brand packaging and product art.
Brand standards often dictated simple product art. With products that included instructional or interactive graphics, I would work with the product lead to design graphics that would supported its use.
Various design projects completed for Adidas | Taylormade Golf, including apparel hang tags, package design, and retail signage.
Interactive window graphics for art street fair that passes our store. To connect with the foot traffic, I illustrated an interactive nature landscape using vinyl window cling for the store front windows. Pedestrians would interact with the window by adding shapes to the landscape, that were included around the landscape.
To attract the attendees inside, we developed canvas carry bags that could be customized with stamps.
Logo identities are somewhat the creme de la creme of graphic design; with so much to capture and convey in a small space, weighing in with heavy importance for the company.
Apparel design for a race in Joshua Tree National Park. The race was at night time, which lead to graphic approach utilizing the stars and galaxy. Two designs were sold at the event.
Brand design executions for special events and seasonal email marketing.
Roller Derby is one of the fastest growing sports toady. The fierce, contact sport combining with the allure of women athletes, is one of the best things around.
See more branding and apparel design here
Posters for music shows and more
Vacation Races is a company that develops and hosts races at National Parks. These projects were for souvenir shirts for the different races.
Grand Teton National Park: Choosing direction of a simplistic, line landscape illustration style, I illustrated the famous Snake River Viewpoint. The simple style was quite difficult to accomplish on a busy landscape. The simple style also allowed for only a 2 color screen print.
Zion National Park: the client wanted a style rather than an obvious, over-used park illustrations. I was inspired by a retro throw-back style. The scene featured is known as the Three Sentinels. Through the process, the client finally chose a design that was not my top choice. My favorite design is seen as the first design for this series, second is clients choice that was produced for the race.
Printing: 3 color print, with white base cover that was used to callout the runners in the scene.
Yellowstone National Park: the client wanted to promote the parks other lesser known landmarks, instead of well know Old Faithful. They requested the Prismatic Spring. With so many colors in this landmark, I illustrated it without concern for printing output. By using watercolor vector brushes and transparent paint splatters, I effectively represented the spring.
Printing: 4 color seperation with green, blue, yellow and red with white base
ROCKY MOUNTAIN NATIONAL PARK: Client had several requests for inclusion in this design- mountains, lake and wildlife. With so much in request, inspiration came from current hand drawn type and paper craft illustrations, with a special hint of halftone.
Printing: 4 color with white base
I’ve found that describing what I do at my current job is not quite straight forward. Plus the work I do is so random and unusual at times, but quite fun, this is now my place to drop off current or work in progress projects.