Keen Display Projects

For the summer sales meeting, to announce the launch of the Newport 15 Year Celebration campaign, I designed the display system that would tell a curated story for several long time Keen fans. This display was used as an introduction to the event, as well as connected into the product room displays.

Immersive Storytelling

My display system created a multisensory narrative experience that connected consumers with brands on a deeper level. By combining thoughtfully curated personal items with compelling descriptions, I transformed standard product displays into meaningful brand storytelling opportunities.

Concept & Fabrication Development

I conceptualized several different fabrication systems, each designed to tell the brand story in unique ways. My goal was to create a multi-piece solution that told the client story first, supported by brand design, tied with practical functionality.

Each component was thoughtfully engineered to serve both functional and narrative purposes, ensuring that every element contributed to the brand story while maintaining its practical utility.

Multi-Purpose Design

My concept evolved into the design style for the trade show booth system, creating allowing fixtures to adapt based on the specific product story being told. This adaptive approach enabled the brands to refresh the storytelling regularly with minimal investment while ensuring the narratives could evolve alongside changing product lines.

I was tasked with developing a unique window display that would convey Keen's brand graphics in an innovative and playful way, while authentically expressing the brand's personality and traits.

I built on the seasonal campaign with fun, eye-catching visuals and easy-to-assemble display elements that balanced budget, cost, and reusability. Exploring multiple configurations and treatments, I created a window display that captured the KEEN Kids brand and connected with its young audience—showcasing product while delivering a playful, memorable brand experience.