Digital & Web Stories

My approach balances creative vision with platform realities, designing systems that convert while maintaining brand integrity across the entire customer journey. I build digital campaigns that tell cohesive brand stories across every touchpoint, from web experiences, email journeys to social content and digital ads.

Brand collateral created for the SOREL Fall 2016 season launch at flagship stores. Postcards were provided to the stores to attract viewers, and social media campaign ads were also launched leading to the event. 

Supporting brand design collateral

I developed the design system for Keen's brand marketing of the spring-summer 2017 season. The design was to marry with the recently updated website design. 

The assets were for general brand collateral developed to work across platforms, for all brand categories, and would work for specific products to brand lifestyle.

The campaign assets were provided as a brand toolkit for internal and external development.

Check out some more KEEN retail design on my blog.