My approach balances creative vision with platform realities, designing systems that convert while maintaining brand integrity across the entire customer journey. I build digital campaigns that tell cohesive brand stories across every touchpoint, from web experiences, email journeys to social content and digital ads.
Working at Columbia I got to work on some really fun projects, and support brand efforts across their multiple brands.
View more of my work here Columbia Retail Design
I developed flexible design systems that expand and unify brand presence across all touchpoints, maintaining consistent brand integrity. For Keen’s campaign, I created a graphic system that aligned brand and product visuals across platforms, streamlined internal and external development, and enhanced market awareness with consistent narratives across marketing, communications, digital, social, and retail.
Check out some more KEEN retail design on my blog.