Wacom specializes in developing drawing tablets, and related products. I provided the creative direction for their digital merchandising on Amazon platform.

Brand Rebrand in Action

Strategic Content & Visual Development
I led a rebrand that unified product merchandising across digital channels, solved platform limits, and kept the brand consistent.

Optimizing Message Strategy

Directed comprehensive brand messaging strategy and architected a cohesive visual system that evolved into a high-impact campaign.

Keen Brand Campaign

I developed the brand campaign graphics for Keen's spring-summer season. Design systems worked across platforms for advertisements, retail displays, marketing and brand collateral.

Brand Stories & Logos

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
- Paula Scher

SD Roller Derby

I led grassroots marketing and brand development to boost community engagement for a San Diego roller derby league. I created promotional materials like posters, flyers, digital content, which were targeted to locals. I also designed the league’s logo and team uniforms, which many players and enthusiasts admired as much to become tattoos.

Integrated Brand Campaign for Sporting Goods

I provided the art direction and design development for a new campaign in for SKLZ, a sports training product company. The concept was using their training products, you would feel confident for that performance moment.

Brand Design / Product Marketing

Brand design support for sporting goods company. From retail environments, web pages, or advertising campaigns, carefully crafted visuals enhance brand recognition, communicate core messages, and engage target audiences effectively. Consistent use of tailored graphic elements and photography strengthens brand storytelling and elevates the overall experience at every touchpoint.

Brand & Marketing