Brand & Marketing

Wacom specializes in developing drawing tablets, and related products. I provided the creative direction for their digital merchandising on Amazon platform.

I orchestrated a comprehensive rebranding strategy that cohesively integrated product merchandising across digital touchpoints. The project successfully resolved complex platform limitations while maintaining brand cohesion.

Directed comprehensive brand messaging strategy and architected a cohesive visual system that evolved into a high-impact campaign.

I developed the brand campaign graphics for Keen's spring-summer 2017 season. Design systems worked across platforms for advertisements, retail displays, marketing and brand collateral.

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?
- Paula Scher

I provided the art direction and design development for a new campaign in for SKLZ, a sports training product company. The concept was using their training products, you would feel confident for that performance moment.

Brand design and marketing support for sporting goods products