Czar Creative
Art at Work
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Brand Design / Product Marketing

Brand design support for sporting goods company. From retail environments, web pages, or advertising campaigns, carefully crafted visuals enhance brand recognition, communicate core messages, and engage target audiences effectively. Consistent use of tailored graphic elements and photography strengthens brand storytelling and elevates the overall experience at every touchpoint.

FRACTILE BASEBALL CAMPAIGN

Print Ads

Campaign style for SKLZ for 2013 was using 'fractiles'. The campaign story for baseball was based around hitting, 'How Great Hitters Are Made". The campaign story is  demonstrated through the athlete shot, product and the headline. These elements are consistent through this brochure,  the print ad and retail signage below. 

For the style of the campaign, geometric shapes (fractiles) were used to accent certain element of a page. The photographic style was also very dramatic, desaturated and strong hero athlete centric. This gallery features print pieces for baseball from core publication ads, catalog pages, and event promotion ads. 

A large part of the look of the setting is composited. Find more about the rendering process in this article.

Event Materials

The above brochure was used for baseball trade shows that year. The hero product was shown on the cover, and was further featured on the first inside spread. The inside of the brochure gave further info about products that were seen at the show. 

Retail Signage

Brand Continuity

The fractile look was the style for all company collateral. Below are piece that were for a trade show ad as well as more retail graphics.