Czar Creative
Art at Work

Creative Experience

 My career has taken me across various industries, from working with companies to freelancing and agencies, and has involved transforming brands in diverse sectors, ranging from major corporations to nimble startups. I am passionate about transforming complex concepts into impactful creative solutions and connecting deeply with target audiences. I strive to strike a balance between creative excellence and strategic thinking to build and strengthen brands.

 

Core Expertise

Creative Direction

  • Brand Strategy

  • Visual Systems

  • Art Direction

  • Campaign Development

Digital Strategy

  • E-commerce Design

  • Content Strategy

  • User Experience

  • Platform Optimization

Design & ProductioN

  • Package Design

  • Digital Asset Creation

  • Illustration

  • Typography

Specialties

  • Brand Strategy & Positioning

  • Event & Experience Branding

  • Digital Brand Eco-systems

  • Product Life Cycle Marketing

  • Packaging Design

 

Creative Endorsements

“Her ability to understand and interpret our brand and is the best I have seen in any agency we have worked with.”
- Greg M, E-commerce Director, LedLenser

“Rachels creative abilities are the distingushing part that sets our company apart.”
- Chris Gray, CEO Run AMZ

"Rachel is a very talented Graphic Designer and produces excellent and creative work. She always has a positive attitude, even when we give her large projects and short deadlines. She is truly a team player and is much appreciated!"
– Michael McCrary, Art Director, Fish marketing

“Rachel is everything anyone would look for in a designer. She is whip-smart, proactive, responsible and collaborative. She has great attention to detail and asks incisive questions at the outset of a job to avoid hiccups down the line.”
- Courtenay Hameister,
Assc. Creative Director, Fish Marketing

 

Professional Experience

Art Director

Brandwoven Digital Marketing Agency - May 2020 - Feb 2025

  • Orchestrated creative strategy for 30+ outdoor and CPG brands' Amazon presence, driving measurable growth across diverse product categories

  • Directed cross-functional teams producing 6,000+ digital assets quarterly while maintaining brand consistency and meeting critical deadlines

  • Architected scalable design systems and content strategies that increased client conversion rates and market differentiation

Key Results: Led campaigns generating 160% revenue increases, 6x sales growth, and 22% conversion rate improvements

FEATURED WORK Click on the below companies to view their featured work.

Aunt Fannie's | FLIR Systems | Kryptek | Wacom | Palladium Footwear | Benchmade | Leupold

Brand Strategist 

Independent Design Consultant - 2019 - 2020

  • Provided creative direction and design expertise for lifestyle, food, and sports brands across merchandise, social content, and retail experiences

  • Developed distinctive visual identities that strengthened market presence and enhanced audience engagement

  • Conceptualized and executed original apparel designs and event materials that increased revenue and brand recognition

Danner Footwear | FIsh Marketing | Hallmark Ocean resorts | Portland Food Bank | Baseball BBQ | Vacation Races

FEATURED WORK

Brand Identity Projects | Digital Campaigns | Apparel Design | Poster Illustration

Senior Brand Designer

KEEN Footwear - 2016 - 2018

  • Expanded KEEN's brand presence across retail displays, print, digital, OOH, and trade shows through unified marketing campaigns

  • Developed omni-channel marketing materials that drove visually strategic, innovative brand experiences

  • Created budget-conscious assets while maintaining premium brand positioning in competitive outdoor market

Product Design & Development

Creative Co-Op Home decor company 2017-2018

  • Led trend-forward product collections from concept to production-ready artwork using mood boards and creative direction.

  • Designed versatile visuals across multiple aesthetics, translating conceptual ideas into impactful, market-ready designs.

  • Executed artwork for textiles, ceramics, and plastics with expertise in print production and color matching for consistent quality.

FEATURED WORK

KEEN Brand Development | Retail Strategy Case Study

Retail Graphic Designer

Columbia Sportswear - 2015 - 2016

  • Developed brand campaigns for retail and digital marketing, creating graphic systems ensuring consistency across brand and wholesale channels

  • Designed marketing assets across multiple brands while maintaining brand integrity and supporting product launches

  • Focused on cohesive visual storytelling to enhance brand presence in competitive apparel industry

Package Design Specialist

SKLZ Sports Training Equipment - 2012 - 2015

  • Designed packaging for 130+ new products annually, ensuring clear communication and seamless integration with marketing campaigns

  • Created market-focused campaigns across print, retail, and digital channels to strengthen brand awareness and customer loyalty

  • Collaborated with product development teams to optimize package design for both functionality and shelf appeal

FEATURED WORK

Education

Education

Bachelor of Fine Arts – Graphic Design
Art Institute of CA - San Diego