Core Expertise
Creative Direction
Brand Strategy
Visual Systems
Art Direction
Campaign Development
Digital Strategy
E-commerce Design
Content Strategy
User Experience
Platform Optimization
Design & ProductioN
Package Design
Digital Asset Creation
Illustration
Typography
Specialties
Brand Strategy & Positioning
Event & Experience Branding
Digital Brand Eco-systems
Product Life Cycle Marketing
Packaging Design
Professional Experience
Art Director
Brandwoven Digital Marketing Agency - May 2020 - Feb 2025
Orchestrated creative strategy for 30+ outdoor and CPG brands' Amazon presence, driving measurable growth across diverse product categories
Directed cross-functional teams producing 6,000+ digital assets quarterly while maintaining brand consistency and meeting critical deadlines
Architected scalable design systems and content strategies that increased client conversion rates and market differentiation
Key Results: Led campaigns generating 160% revenue increases, 6x sales growth, and 22% conversion rate improvements
FEATURED WORK
Aunt Fannie's | FLIR Systems | Kryptek | Wacom | Palladium Footwear | Benchmade | Leupold
Creative Director
Independent Design Consultant - 2019 - 2020
Provided creative direction and design expertise for lifestyle, food, and sports brands across merchandise, social content, and retail experiences
Developed distinctive visual identities that strengthened market presence and enhanced audience engagement
Conceptualized and executed original apparel designs and event materials that increased revenue and brand recognition
Danner Footwear | FIsh Marketing | Hallmark Ocean resorts | Portland Food Bank | Baseball BBQ | Vacation Races
FEATURED WORK
Brand Identity Projects | Digital Campaigns | Apparel Design | Poster Illustration
Brand Campaign Designer
KEEN Footwear - 2016 - 2018
Expanded KEEN's brand presence across retail displays, print, digital, OOH, and trade shows through unified marketing campaigns
Developed omni-channel marketing materials that drove visually strategic, innovative brand experiences
Created budget-conscious assets while maintaining premium brand positioning in competitive outdoor market
Product Design & Development
Creative Co-Op Home decor company 2017-2018
Led trend-forward product collections from concept to production-ready artwork using mood boards and creative direction.
Designed versatile visuals across multiple aesthetics, translating conceptual ideas into impactful, market-ready designs.
Executed artwork for textiles, ceramics, and plastics with expertise in print production and color matching for consistent quality.
FEATURED WORK
KEEN Brand Development | Retail Strategy Case Study
RETAIL Graphic Designer
Columbia Sportswear - 2015 - 2016
Developed brand campaigns for retail and digital marketing, creating graphic systems ensuring consistency across brand and wholesale channels
Designed marketing assets across multiple brands while maintaining brand integrity and supporting product launches
Focused on cohesive visual storytelling to enhance brand presence in competitive apparel industry
Package Design Specialist
SKLZ Sports Training Equipment - 2012 - 2015
Designed packaging for 130+ new products annually, ensuring clear communication and seamless integration with marketing campaigns
Created market-focused campaigns across print, retail, and digital channels to strengthen brand awareness and customer loyalty
Collaborated with product development teams to optimize package design for both functionality and shelf appeal
FEATURED WORK
Education
Education
Bachelor of Fine Arts – Graphic Design
Art Institute of CA - San Diego