Agenda Tradeshow is focused on the skate and surf lifestyle. The event had very specific graphic and display requirements that include no large logo signs or fixtures, and other minimal aesthetic requests. To appeal to this market, Keen wanted to downplay the advertising and focus on outdoor lifestyle photography.
With the minimal fixture requirements, Keen wanted to develop furniture for the space. This furniture would be repurposed to other trade shoes as needed.
This project was for a sports performance retailer in Canada. The artwork was established seasonal graphics. The biggest challenge of this project was the unusual shape of the fixture. Correct visibility areas would be important, ie the headline not wrapping out of visual space. I used illustrators 3d Extrude to map the graphics. This worked out well because the wireframes radial lines made doing the math for sizing easier. This was completed Jan 2017.