Czar Creative

Rachel's Ramblings

Inspirations, adventures and discoveries.

Keen Retail Projects

Agenda Tradeshow is focused on the skate and surf lifestyle. The event had very specific graphic and display requirements that include no large logo signs or fixtures, and other minimal aesthetic requests. To appeal to this market, Keen wanted to downplay the advertising and focus on outdoor lifestyle photography. 
With the minimal fixture requirements, Keen wanted to develop furniture for the space. This furniture would be repurposed to other trade shoes as needed. 

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For the summer sales meeting, to announce the launch of the Newport 15 Year Celebration campaign, I designed the display system that would tell a curated story for several long time Keen fans. This display was used as an introduction to the event, as well as connected into the product room displays.

For the summer sales meeting, to announce the launch of the Newport 15 Year Celebration campaign, I designed the display system that would tell a curated story for several long time Keen fans. This display was used as an introduction to the event, as well as connected into the product room displays.

Window display designed for a small Kids specialty shoe store. 

Window display designed for a small Kids specialty shoe store. 

This project was for a sports performance retailer in Canada. The artwork was established seasonal graphics. The biggest challenge of this project was the unusual shape of the fixture. Correct visibility areas would be important, ie the headline not wrapping out of visual space. I used illustrators 3d Extrude to map the graphics. This worked out well because the wireframes radial lines made doing the math for sizing easier. This was completed Jan 2017.