Previous Branding
Update with market trends
Accentuate brand story
The Rebrand Challenge
Translate these brand foundations …
Brand positioning guidebook (who they are, how to present them)
New package designs (visual direction established)
Core brand elements (fonts, colors, basic assets)
Website mockups
Into living, working systems.
Implement that rebrand strategically across their primary sales channel- Amazon.
Strategic visual storytelling
Content Strategy - Understanding values hierarchy
Design Development - 4 content areas across user journey
Scaleable Development - Frameworks for different product categories
Design Development
The rebrand's modern-retro aesthetic came to life through intentional design choices.
Typography | Photography | Color | Layout Systems | Visual Elements
Building Replicable Systems
Defined messaging frameworks for different product categories
Design within Amazon's strict platform constraints
With category stories defined, the direction was translated into templates that were able to adapt while maintaining brand and message hierarhy, needed for high volume production.
Success & Impact
When you deeply understand an organization's values and build systems to express them consistently, you don't just create beautiful communications—you build trust, deepen connection, and amplify mission impact.