Urban Renovation
Property leasing materials for central urban property, to utilize the properties location and launch an ultimate urban renovation project.
Alternate Comps
777 FRONT
A property in Downtown San Diego, right in the center of great urban connections, was falling rather unnoticed. In efforts to utilize the properties location for marketing, commercial real estate agents teamed with developers to launch an ultimate urban renovation project. The purpose was to open up the building and connect it with its already existing urban amenities and generate a new atmosphere for the neighborhood.
This project was launched for several scopes of leasing- leasing with minor renovation, up to full 6 million dollar renovation with building modifications of glass corridor through building from one block connecting to the adjacent block. Materials included tour leasing brochures, as well as electronic flyer marketing. These materials were designed to be produced in house, and used a book format for ease of use while touring.