A small sample of branding collateral needed for SKLZ. My part was pre-planning package needs while in product development stage, to have all assets ready for package design. This included story board layout for package and direct photo needs. With non-box packages or unique packaging, provide engineering guidelines for special package needs, often when with product showing or odd shaped product.
I also built a style guide for refreshed brand packaging and product art.
With direction from the Art Director, I would build out advertising needs in various formats. See those elements on this blog post.
Brand standards often dictated simple product art. With products that included instructional or interactive graphics, I would work with the product lead to design graphics that would supported its use.