CREATIVE CO-OP Graphic Artist, Product Design & Development
April 2018 - Feb 2019
Create original artwork for home decor collections and custom key account requests, applied to materials such as stone wear, kitchen wares, table top, and textiles.
Provide direction, supplemental patterns and textures; create slogans where needed, develop corresponding typography all fitting brand product line aesthetic. Produce mock ups for product concepts.
Identify new product opportunities through market research, sales analysis and brand aesthetic.
Assisted in product photo editing and catalog layout, ensuring products accurate portrayal and line aesthetic.
KEEN FOOTWEAR Senior Graphic Designer
October 2016 - February 2018
Translate business and marketing strategies into distinctive design systems for brand category campaigns which convert customers and fulfill objectives. Design systems included advertisements, retail displays, marketing and brand collateral.
Creating modern, inspiring, and unexpected retail design solutions to showcase brand categories to drive conversion.
Design and produce materials that satisfy the brand needs from logos, event graphics, retail and marketing collateral.
Collaborate with junior team members to execute style guidelines and creative guidance.
COLUMBIA SPORTSWEAR COMPANY Retail Graphic Designer
September 2015 - October 2016
Developed graphic system for retail environment with strategy to guide, educate and convert consumers while building loyalty.
Build retail signage that delivering the message while being flexible with spaces.
Provided integrating marketing and web communications that supported brand retail story.
SKLZ Senior Graphic Design Specialist
September 2012 - May 2015
Plan, develop, and direct assets for product development (annually over 130 new products), that included packaging, product art, marketing and advertising needs.
Led graphic development to fully launch new campaign assets across multiple platforms in under six months.
Key contributor in developing campaign strategy to connect with the audience while elevating brand awareness.
Crafted new product assets that included package design and engineering, and product graphics of over 130 packages of new products annually with a contribution of at least 20 packages per season.
Anticipated, developed and directed athlete photo asset needs for new package design.
Built a style guide for refreshed brand packaging and product art.
Increased brand presence and overall product knowledge through creative solutions for a variety of custom displays of retail installations, trade shows and events.
CUSHMAN & WAKEFIELD OF SAN DIEGO Graphic Designer & Marketing Coordinator
June 2007 - September 2012
Designed marketing campaign collateral of commercial properties with a focus on property brochures, catalogs, flyers, specialty postcards and event collateral.
Analyzed industry trends to produce unique property sale investment publications.
Collaborated with clients on sales presentations in development of proposal and design proposal materials.
Partnered with colleagues in determining the company-wide brand look.
Managed and monitored department project intake, management and completion.
Recognized as the 2011 Employee of the Quarter
619 Graphic Design Company | Graphic Designer
March 2005 - March 2007
Facilitated solving client challenges that included logo design, company and product brochures, catalogs, package design, flyers and advertisements.
Originated supplemental designs for Adidas golf brochures, apparel tags, store signage, package design, product line catalogs and event collateral.
Steered conceptual and design development of hang tag system for golf apparel.
Grew corporate relationships with House of Blues San Diego, Taylor made Adidas Golf, The Old Globe Theater, Volunteers of America and La Jolla Music Society.
DESIGN & LAYOUT
Expert knowledge and ample experience with Adobe InDesign, Illustrator and Photoshop
Ability to conceptualize and think visually, solving projects through illustration, imagery and typography
ART DIRECTION | BRAND DEVELOPMENT | MARKETING STRATEGY
Ability to collaborate with clients to facilitate design process needs
Seeking out creative exploration and never defaulting to one kind of solution
Confident in project planning of whole project from idea to final deliverable and across multiple touch points
In depth ability with multiple fine art and illustration techniques
Works well in groups and self motivated
In depth insight with paper stock and printing processes
Strong capabilities utilizing Microsoft Office programs
The Art Institute of CA - San Diego
Bachelor of Science in Graphic Design
Graduated with honors 2005
Awards & Affiliations
2011 Employee of the Quarter | Cushman & Wakefield
2005 HP Poster Design Competition | San Diego Regional Winner
Member of AIGA San Diego | 2003 - present
Involved with Volunteer Match | 2013 - present
P: (503) 683-3087
Please feel free to contact me and I will get back to you as soon as possible.
"Rachel is a very talented Graphic Designer and produces excellent and creative work. She always has a positive attitude, even when we give her large projects and short deadlines. She is truly a team player and is much appreciated!"
"Rachel always seems to deliver something creative and stunning. She is truly a talented individual"
- Cushman & Wakefield Employee of the Quarter submissions
"Rachel is very practical in her approach and meets every deadline. Once you work with her, you begin to realize the passion she has for her craft"
- David Viani, SDSU Aztec Rugby Foundation
"She is a pleasure to work with and has always been so creative and responsive when helping us brainstorm and execute both small and large scale print projects. We've been really lucky to have her on board and hope to do many more projects with her in the future."
- Nilli Goldfarb, San Diego Derby D0lls