I have been at SKLZ going on 2.5 years. We just launched a new campaign, which brings the question 'What have I been doing the past two years'? I finally got the chance to put together the previous campaign pieces together and show that off here.
The campaign style for SKLZ for 2013 was using 'fractals'. The campaign story for baseball was based around hitting, 'How Great Hitters Are Made". The campaign story is demonstrated through the athlete shot, product and the headline. These elements are consistent through this brochure, the print ad and retail signage below.
For the style of the campaign, geometric shapes (fractals) were used to accent certain element of a page. The photographic style was also very dramatic, desaturated and strong hero athlete centric. This gallery features print pieces for baseball from core publication ads, catalog pages, and event promotion ads.
A large part of the look of the setting is composited. Find more about the rendering process in this article.
The above brochure was used for baseball trade shows that year. The hero product was shown on the cover, and was further featured on the first inside spread. The inside of the brochure gave further info about products that were seen at the show.
The fractal look was the style for all company collateral. Below are piece that were for a trade show ad as well as more retail graphics.